Rivaling

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Audience Profile

I have named my newspaper, i-sport Chislehurst for numerous reason but the main reason being it links to my young target audience being very interactive and sport dominated. As my newspaper is mostly about sport and young peoples successful in youthful topics such as, music and arts. However, there will also be some important main story lines in the local area for example; Criminal activities. My newspaper will be called i-sport Chislehurst, the name explains a lot and could persuade a younger person to interact with the paper. My target audiences likely age is to be ranged between 18-26 years of age. The gender i hope to target will be predominantly males however, there will be stories based of female sport and other activities so it can also be aimed at females. The educational background i will target is working class people because, the sports that will feature within my paper will be sports classed as working class sports such as, football, boxing and rugby rather than the upper-class sports like water polo and horse riding. Therefore, the social background of my readers is likely to be is c1 to e. I will also take into consideration the psychographic, is likely to be aspirers because my paper will contain success stories because will audience can aspire to. The psychographic categories i will consider when targeting my product at a young person my newspaper is likely to target are innovators and maybe even trendies because my newspaper will help to inspire people to improve and succeed in specific areas while also, informing then of news. The psychographic profile of my newspaper were aimed at individualists which prefer original and different things rather than following the crowd, this is why i challenged many typical conventions throughout my project. I feel i have targeted and suited many things correctly to the audience profile i managed to consider

Masthead Design

I chose to use these fonts as i feel like combine well together and also, catch the eye of my target audience which are mainly teenagers. The colours i used are bright and vibrant this is what i wanted to achieve by drawing in the attention of teenagers. The name of my news paper is very relevant because the 'i' stands for interactive as it will be a very interactive paper allowing people to interact by there phones. The 'sport' is because the main stories will be about sport and 'Chislehurst' because this is a local paper based in Chislehurst.

The Metro and The Bromley Times

The Metro is the name of a free daily newspaper, launched in London in 1999 and can now be found in 14 UK unban centres and is also now the fourth largest daily newspaper. It is part of the same media group as the Daily Mail and The Mail on Sunday which are published by Associated Newspapers Ltd who are part of the Daily Mail and General Trust. The Metrol is avaliable from Monday to Friday excluding bank holidays on most public transport services across the United Kingdom. It now prints 1.3m copies daily and has 3.5m readers this is mainly due to the paper being left on various different trains and buses.

The Bromley Times is a weekly free tabloid newspaper for the Bromley Borough of south-eastern London. Its published by the Kentish Times Newspapers, a brand of Archant London which is one of the country's largest independant media businesses. Archant London own many national papers, many of these are free papers including; Chislehurst times. They also own, magazines such as, business to business life. The Bromley Times is distributed by several different means, besides door-to-door deliveries, a small number of copies are sold in supermarkets and pertrol stations. Many are distrubted by handout at Bromley railway stations and shopping centre's near by. There is also an e-edition alvaliable on the well constructed website: www.bromleytimes.co.uk

Newspaper layout measurements

Front Cover:
Page length 36cm
width 28cm

Number of columns: 5
Column width 4.2cm

Gutter space 0.5cm

Left margin 1cm
Right margin 1.2cm
Bottom margin 1.7cm
Top margin 0.8cm

Bottom advert 26.5cm by 6cm

Main headline, font 2cm
main headline 20cm

Masthead 18cm by 5cm down

Second page:
Page length 36cm
width 28cm

Number of columns: 5
Column width 5.5cm

Gutter space 0.5cm

Weather 20cm length by 14.7cm width

Contact us block 8cm length by 15cm width

Advert 24cm down
14.8cm across

Left margin 1cm
Right margin 1.2cm
Bottom margin 1.7cm
Top margin 0.8cm